in the context in which he used them, I felt I 
understood precisely what he was talking about. 
Unfortunately, I think he elaborated on them too 
much. He knew quite well what kind of a writer he 
was and what kind of a thinker he was, but 
occasionally he would forget it. He would start 
talking about “hot” and “cool” and these different 
media, and then he would start making a list of 
things that were “hot” and things that were 
“cool.” And you would want to say, “Marshall, 
don’t push it any further, you have told us 
something, you have something, don’t push it any 
further than you have.” I think by “hot” and “cool” 
he simply meant intense, finished and final—one